True Voice of Customer is Omnichannel, Real time, and Actionable
Harmonize works with enterprises, market research agencies, and qualitatively empowered consultancies to bring insights from any unstructured text source.
We combine state of the art natural language processing, deep learning, and AI to develop unique insights about customer attitudes and preferences across entire categories.
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Marketing studies in a fraction of the time
Today's enterprise is swamped with data about markets and customers, but it’s mostly raw, unstructured – and un-actionable.
Harmonize finds melodies in the data cacophony. We leverage AI and machine learning to turn a big mess of data into big new insight.
Consumer Insight Research is changing faster than ever.
Yesterday
Today
Challenge
Getting data about customer behaviors
Drowning in customer data
Time
Months
Hours
Data freshness
Outdated within weeks
Near realtime insights
Research Method
Extensive Survey Programming
Targeted Listening to attitudinal data across both 1st party and 3rd party sources
Audience
Your customers
Your customers
Your prospective customers
Competitors’ customers
Harmonize gathers attitudes across both internal and external data sets.
Big data, bigger story
Know what customers say about your offerings
Know what your competitor’s customers say about theirs
Branch out even further, gaining inspiration or benchmarking emerging opportunities or potential threats in adjacent markets or orthogonal industries
Democratize and unleash insights across every dimension of your enterprise
Harmonize is the custom dashboard, for a wide variety of stakeholders:
...and whoever else inside the company needs to understand the customer better (so: “everyone”).
Marketplace reviews; 1st party feedback; social media conversations. Exabytes of this customer “experiential exhaust data” is being created in the world every day.
Your competitors are probably leveraging it.
You might want to, too.
Meet your users where they are
Harmonize integrates with just about any data providers as well as your bring-your-own organizational data sources.